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Toronto, ON M2M M2M
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Our Story

Organic & Sustainable

Organic, sustainable and local.

We then used the best scientific practices to formulate a skincare line utilizing a combination of this CBD, hemp oil and other key ingredients which would provide natural regulatory effects, nourishment and rejuvenation to the skin.

At Pura Earth, we’re on a mission to properly integrate skincare with our evolving ideal of health and wellness. Skin is the largest organ in the human body, and we believe it is imperative to nourish and nurture it as one would their body and mind;

Along with a balanced diet, exercise, proper hydration and sleep patterns, Pura Earth™ products are here to be a part of your unique lifestyle for whatever brings you your best sense of you.

Our Story

What guides, inspires and motivates us.

Pura Earth began when our scientists at Avicanna learned that Cannabidiol, a non-psychoactive cannabinoid, had great potential to naturally improve the integrity of the skin.

Through extensive research we learned that CBD optimizes natural cell function and provides regenerative and anti-aging effects.

To optimize the quality of our main ingredient, we used 100% organic cannabis which is naturally sun grown by Avicanna in the Sierra Nevada region of Colombia, under organic, sustainable and responsible conditions with the support of the local artisan farmers.